nuud: Natural Innovation for New Markets

Our strategy for Nuud focused on highlighting the benefits of its 100% natural deodorants, broadening its impact on new market segments seeking healthier and more sustainable personal care alternatives.

what we did

Collaboration with Niche Influencers: We work with lifestyle influencers
healthy, fitness and sustainable fashion, aligning Nuud’s message with
high potential communities for the product.


Inspirational Social Media Content: Creation of videos and publications that
show the effectiveness of Nuud in daily activities, promoting an image
authentic and fresh of the product, ideal for those looking for alternatives free of
chemicals.


Conscious Brand Positioning: We communicated Nuud’s values through
visual content and storytelling, highlighting its ecological commitment and its
natural ingredients to connect with a modern, eco-conscious audience.

RESULTS

Exceptional Reach and Engagement: Over 3 million accounts reached, with a significant increase in engagement, generating positive conversation about Nuud on networks.

Expansion into New Segments: Growth in brand recognition within wellness, fashion and conscious lifestyle communities.

Increased Sales and Loyalty: Notable impact on sales and strong retention of new consumers who now see Nuud as their natural deodorant of choice.
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