In the digital world, influencers have managed to position themselves as key figures, not only for their ability to connect with audiences, but also for their influence on trends and behaviors. In Spain, men from various disciplines, from gaming to fashion, are leading this phenomenon, accumulating millions of followers on platforms such as Instagram, YouTube and Twitch.
From celebrities like Mario Casas and Pablo Alborán, to tech and lifestyle experts like José Lamuño and Jonan Wiergo, these influencers not only share their personal lives, but also collaborate with major international brands. In this article we list 15 of the most influential male influencers in Spain, highlighting their work, collaborations and the impact they have on digital and consumer culture.
1. AuronPlay
AuronPlay is one of the best known youtubers in Spain, with an audience of more than 25 million followers on his YouTube channel. His irreverent style and acid humor have made him stand out in the world of digital entertainment. In addition to being a reference in the world of gaming, AuronPlay is a very popular streamer on Twitch. Throughout his career, he has collaborated with brands such as PlayStation, El Corte Inglés and McDonald’s. His social media presence also extends to Instagram, where he shares content related to his personal life and professional projects.
2. Alex Roca
Álex Roca is an influencer and self-improvement activist, born with cerebral palsy, who has managed to win the hearts of thousands of people in Spain and beyond. With more than 1 million followers on Instagram, he has become a reference in the community of people with disabilities. Alex shares his life experience through motivational posts, personal stories and his participation in inclusive sporting events, demonstrating that, with effort and resilience, it is possible to overcome any barrier. His content is focused on self-improvement, accessibility and sport, becoming a source of inspiration for many.
Sergio Peinado
Sergio Peinado is a leading Spanish influencer in the field of fitness and healthy living. With a degree in Physical Activity and Sports Sciences, he has gained recognition for his ability to motivate people to adopt healthy habits. His YouTube channel, “Train with Sergio Peinado”, has millions of subscribers and offers exercise routines, nutritional advice and motivation to lead an active lifestyle. In addition, he has developed one of Spain’s leading training programs “Fuertafit”, designed to facilitate access to physical exercise in a fun and effective way. His influence also extends to other platforms, where he shares content related to physical and mental wellness.
4. Byviruzz
ByViruzz is a content creator and streamer who has achieved great popularity on YouTube, where he has more than 6 million followers. His content focuses on video games, especially titles like Fortnite and Call of Duty, but he also does live streams on Twitch, where he interacts with his community. ByViruzz is characterized by his unique style, humor and ability to connect with his young audience. In addition to his gaming content, he often performs challenges, pranks and funny videos that have made him one of the most beloved streamers in Spain.
5. Carliyo
Carliyo is an influencer who has gained fame mainly on Instagram and TikTok, where he accumulates almost two million followers. His content is based on entertainment and fun, standing out for his videos of challenges, jokes and comic content. Carliyo has managed to connect with a young audience thanks to his lighthearted style and his ability to create content that provokes laughter and good humor. In his social networks, he shares his daily life, his travels and his interactions with other content creators.
6. Carlos Rios
Carlos Ríos is a nutritionist and creator of the “Real Fooding” movement, which has achieved great popularity in Spain with more than 1.5 million followers on Instagram. His focus is on promoting a more natural diet, away from ultra-processed products. Carlos shares nutrition tips, healthy recipes and interesting facts about the food industry. His movement has influenced thousands of people, encouraging them to adopt a healthier and more conscious diet. He is also the author of several books detailing his healthy eating philosophy.
7. Daniel Illescas
Daniel Illescas is a men’s fashion and lifestyle influencer with 1.4 million followers on Instagram. Through his social networks, he shares his passion for fashion trends and offers style tips for men. His posts range from special occasion looks to everyday outfit ideas. Daniel is also known for his minimalist and elegant approach, appealing to an audience looking for inspiration for their everyday wardrobe.
8. Cisco Garcia
Cisco García, known on Instagram as @ciscogarve, is a prominent wheelchair tennis player and lawyer from Córdoba who has turned his story of overcoming challenges into a source of inspiration for thousands of people. In December 2015, he suffered an accident snowboarding in Austria, resulting in a spinal cord injury that left him without mobility in his legs. Far from giving up, Cisco decided to reinvent himself and found in wheelchair tennis a new passion, going on to compete at the international level.
9. Fermiralles
Fermiralles is an influencer who has gained more than 1 million followers on Instagram, standing out for his comedic videos and entertainment style. His content focuses on creating sketches and jokes that amuse his young audience, especially on platforms such as TikTok and Instagram. Fermiralles has built a loyal community thanks to his fresh humor and outgoing personality. He often collaborates with other content creators to create viral videos and fun challenges.
10. Ger
Germán Sánchez Campos, known on social networks as Gersanc or simply Ger, is a Spanish comedian, stand-up comedian and actor who has gained popularity for his funny videos and humorous reflections on everyday life. On his Instagram profile, @gersanc_, he defines himself as “your trusted mamarracha”, sharing content that combines humor, social criticism and existential analysis.
11. Oscar Casas
Óscar Casas (@oscar_casas_) is a Spanish actor born in 1998 and younger brother of Mario Casas. He began his career at the age of seven and gained notoriety in series like Águila Roja and films like El orfanato and Xtremo. In addition to his work in film and television, he is a model and image of advertising campaigns. On Instagram she shares personal and professional moments, connecting with a wide audience and consolidating herself as one of the young promises of Spanish cinema.
12. Sergio Carvajal
Sergio Carvajal (@sergiocarvajal7) is an internationally recognized Spanish model and influencer. He has worked with luxury brands such as Dolce & Gabbana and starred in editorials in magazines such as Fiasco Homme and Adon. His participation in the reality show Supervivientes increased his popularity in Spain. On Instagram, he shares fashion, travel and lifestyle content, standing out for his creativity and presence as an influential figure in fashion and entertainment.
13. Pelayo Diaz
Pelayo Díaz is a prominent Spanish stylist, fashion designer and influencer. He gained recognition through his blog “Katelovesme”, considered one of the most influential in the field of fashion. He has collaborated with luxury brands such as Alexander McQueen and Louis Vuitton, and has participated in television programs such as “Cámbiame”. On his Instagram account, @princepelayo, he shares content related to fashion, lifestyle and professional projects, consolidating himself as an influential figure in the fashion and entertainment scene in Spain.
14. Rubius
Rubén Doblas Gundersen, known as El Rubius, is a prominent content creator on platforms such as YouTube and Instagram. His YouTube channel, “elrubiusOMG”, has more than 40 million subscribers, where he shares gameplays, vlogs and humorous content. On Instagram, under the user @elrubius, he shares moments from his personal and professional life, including collaborations, events and aspects of his day-to-day life. His influence in the digital world has positioned him as one of the main references in the Spanish-speaking community, participating in projects such as the anime series “Virtual Hero” and publishing comics based on his virtual adventures.
15. Jon Kortajarena
Jon Kortajarena is a renowned Spanish model and actor with an outstanding international career. He has worked with prestigious fashion brands such as Versace, Calvin Klein and Tom Ford, establishing himself as one of the most sought-after models in the world. In the field of acting, he has participated in films such as “Un hombre soltero” and series such as “Alta mar”. On his Instagram account, @jonkortajarena, he shares content related to his professional projects, photo shoots and aspects of his personal life, connecting with a wide audience and maintaining an influential presence in the world of fashion and entertainment.
