7 Marketing Strategies to boost your ecommerce

Online stores are developed with the aim of gaining visibility and occupying a place in the large network of connections in the digital world. However, their main objective is to increase sales and complement them with the transactions that can be made in physical stores.

When implementing an ecommerce and achieving positive results, it is important that you consider carrying out different marketing strategies that allow you to achieve them and make your ecommerce profitable. In the following article we will discuss the different types of strategies and their characteristics so you can choose the right ones for your business.

What are marketing strategies?

It refers to a set of actions and activities to promote a brand, either in the online or traditional world, to publicize a product or service. Marketing strategies can also be known as marketing or marketing strategies.

What are marketing strategies for?

Its main objectives are to increase brand visibility, establish authority in the industry, attract potential customers, generate sales and build consumer loyalty using different channels, platforms and tools.

How to create a marketing strategy?

Now that you know the definition of the concept and the main benefits that your brand can obtain with marketing strategies, it is important that you understand the step-by-step to create an effective and error-free strategy.

1 – Market analysis

The first thing you have to do is to research the market to be able to adapt your brand, what you offer and consumer trends to your business in order to obtain positive results. Among the different data you analyze, the most relevant are:

• What the competition is doing.
• Recognize the demand for the products / services you offer.
• What are the consumption trends of the new generations.

2 – Determine the target audience

Now you must move forward with a study of the audience you want to target in order to understand their tastes, interests and behaviors. This analysis will allow your brand to adapt the messages you are going to disseminate so that they are received effectively and achieve the expected impacts.

3 – Choosing the marketing actions to be implemented

Now that you have the market analysis and you have defined the target audience, it is important that you can determine which marketing actions and strategies you want to promote with all the data obtained. You can choose between different strategies:

• Content in social networks.
• Optimization of the online store to obtain organic positioning in search engines.
• Digital billboard.
• Content marketing.
• Collaborations with influencers and affiliates.
• Disseminate messages with email marketing campaigns.
• Traditional advertising.

4 – Establish clear objectives

Then you must determine the different objectives you want to achieve with your marketing strategies. From FlowFlamingo we recommend that you set short-term goals and long-term goals. What are the differences?

Short-term objectives are those results that you want to obtain for each of the actions that you will promote, for example, if you organize a social event about a new launch of your brand in a public and transited space you can determine as short term objectives:

• Achieve an attendance of at least 50 people testing your new product line before the end of the event.
• Increase by 30% the number of followers of the brand’s social networks during the event.
• Reach 20% of the total sales of the new product line in the first 3 hours of the event.

These objectives are merely examples, but you can see at a glance that if the short objectives are not met throughout the event, you can carry out different actions that serve as a plan B to achieve them.

On the other hand, there are long-term objectives, which are those we want to achieve at the end of the strategy. Continuing with the example, you can establish as a long-term objective “To achieve 50% of the sales of your new product line that you have exposed.

5 – Staging

Well, now you know the first steps to be taken prior to implementation, but the most fun part has arrived, the staging or implementation. In this step it is important that your brand starts implementing the different actions.

6 – Follow-up of actions and evaluation of results

The last step, and not the least relevant, is to monitor that the actions you have implemented are being effective in order to understand if an additional move needs to be made to improve results.

In turn, this step allows finding new opportunities for implementation or improvements to be made the next time any of the strategies are implemented.

7 types of ecommerce marketing strategies

Now the most important thing, below we break down each of the marketing strategies that can boost your brand, so you can choose the idea for your ecommerce.

1. Social networks

One of the most popular strategies to promote for any type of business, whether ecommerce or institutional, is the creation of social media accounts and the dissemination of messages through posts, stories, videos and reels in order to create a highly engaged digital audience.

You must understand that there are different social networks and for each one, a unique marketing strategy to implement, since each social network has its own characteristics, potential customers and message dissemination qualities that adapt to the users.

For example, one of the social networks is LinkedIn, but you probably do not use it as a marketing strategy for your ecommerce, since the audience is more professional and their interest in using the platform is not the purchase of products.

2. SEO

When developing your online store you must consider different relevant aspects in order to make your products visible in search engine results, such as Google.

For example, if your ecommerce is a home furniture store and has a 3-body living room armchair, surely you want to position yourself for searches such as “3-body armchair”, “3-body living room armchair” among others. For this you must carry out actions such as uploading products with title and clear descriptions using the keywords for which you want to be visible, among other implementations.

3. SEM

Correlated to the previous point, you can choose to make your online store visible in search results through daily investment in online advertising, or better known as SEM, a strategy in which you create different paid campaigns on Google to appear in search results in which your brand pays for the amount of clicks that the ad receives.

4. Content marketing

Like SEO, content marketing is a long-term strategy in which you disseminate relevant, unique and original content to the user to increase the relevance, authority and credibility of your brand. Its goal is to tell your target audience that all their needs, wants and interests can be met with your digital brand.

Content marketing can be carried out in different formats:

• Blogs
• Ebooks
• Infographics
• Seminars
• Podcast
• Surveys and questionnaires
  

5. Influencer marketing

Influencer marketing is one of the strategies in which your brand relies on different opinion leaders in social networks who pay you when they create and promote content for your brand. This type of strategy benefits your business in different aspects:

• They generate trust and credibility in your brand.
• Increase your brand recognition.
• Achieve visibility of your brand among the followers of the influencers you collaborate with.
• Adapt your brand messages according to publishing and consumption trends.

6. Email marketing

Email marketing is a long-term strategy in which multiple messages are disseminated by email to communicate the launch of the online store, new products, participation in events, discounts to increase sales, among other initiatives. For most online stores, email marketing generates immediate results in terms of sales, so we recommend that you take it into account for your ecommerce.

7. Traditional advertising

It is not new that we mention this strategy, which is responsible for disseminating messages using traditional high-impact channels such as radio, television, public roads, among others.

This type of strategy allows you to reach more people, but its impact is not very measurable, so we recommend that the messages you disseminate are very clear and specific in order to understand whether it is useful or not for your brand. For example, avoid messages with no call to action such as “[Nombre de la marca] your new exclusive brand of furniture for your home with incredible prices”. Instead, we suggest that you set up messages such as “[Nombre de la marca] is up to 50% off on couches for your home, go to https://dominiodetumarca.es”which will help your couch sales increase and you will understand that traditional advertising has been effective.

Boost your E-commerce with Flow Flamingo: Influencer Marketing Experts

Looking for the key to take your e-commerce to the next level? At FlowFlamingo we are specialists in creating effective influencer marketing strategies that will propel your business to success. With our experience and knowledge of the digital market, we design customized campaigns that will connect your brand with the right audience, increasing the visibility and sales of your products.

Our team of influencer marketing professionals will take care of the entire process, from identifying the most relevant influencers for your niche, to creating authentic and persuasive content that will resonate with your target audience. We ensure that each collaboration is strategic and profitable, maximizing ROI and generating a positive impact on your brand.

Don’t miss the opportunity to transform your e-commerce with an influencer marketing strategy with FlowFlamingo. Contact us today and find out how we can grow your business in the competitive digital world.