Connecting with influencers can be challenging, especially if you’re new to influencer marketing. Whether you’re looking to collaborate with macro influencers, who receive countless messages and requests, or nano and micro influencers who are focused on building their personal brand, the process can seem overwhelming. However, don’t be discouraged. The key is to learn how to effectively capture their attention and show them that a collaboration with your brand is a valuable opportunity they won’t want to pass up.
Influencer marketing has become an essential tool in modern business strategies. Collaborating with the right influencers not only gives you access to targeted audiences, but also provides the opportunity to create authentic content that makes an impact on their followers. This approach not only extends the reach of your campaigns, but also reinforces your brand’s credibility and authenticity in the marketplace, among many other benefits that can be gained from collaborating with influencers.
In this article, we will discuss the steps you can take to identify the right influencers for your brand, the best ways to contact them and tips for communicating effectively. This way, you can increase your chances of establishing successful collaborations that benefit both your brand and the influencers you work with.
How can you identify the right influencers for your brand or product?
The process of selecting people who may be interesting to collaborate with your brand is, in many cases, a bit complicated, but fear not, here is a step by step guide to help you do it effectively:
- Define your target audience:
Before looking for influencers, it is crucial that you are clear about who your ideal customers are. Analyze their interests, age, location and behaviors. This will allow you to find influencers that align with your audience and their needs.
- Start your search in your niche:
Use platforms like Instagram, TikTok, YouTube and blogs to search for influencers in your industry. Look for those who have content that resonates with your brand and is relevant to your industry. You can use specific #’s to identify them by category, for example #fashion or #foodies.
- Verify their engagement and reach:
Not all followers are the same. Analyze the number of interactions (likes, comments) on their posts to evaluate their engagement. An influencer with a high level of interaction is more valuable than one with many followers but little connection with their audience.
- Look for original and engaging content:
Look at the style and quality of the content they create. An influencer who produces authentic and engaging content can better connect with their audience, which is beneficial to your brand.
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At FlowFlamingo, we take care of the entire process of selecting the right influencers for your brand. From research to campaign management, our expert team will make sure you find the perfect partners that align with your goals.
Ways to contact a good influencer on Instagram.
Now that you know the steps to detect influencers for your next campaigns, it is time to understand the different ways to contact them:
- E-mail:
Many influencers include their email address in their bio. This is often their preferred channel for collaborations. Be sure to use this medium in a professional manner, respecting any indications they give about how they prefer to be contacted.
- Social networks:
If you decide to reach out to an influencer via direct message on Instagram, be sure to do so in a professional and respectful manner. Research the influencer and personalize your message, highlighting why you think a collaboration would be beneficial for both of you. Be concise, engaging and mention specific aspects of the influencer’s content that resonate with your brand.
- Video or cell phone calls:
If the influencer is open to it, a video call can be a great way to establish a more personal connection. This allows you to discuss ideas and expectations more effectively.
Tips for getting in touch with the right message
By knowing the methods of communication and contact possible with influencers, it is important that they can understand what aspects you should highlight in your message to get a positive response from the content creator.
- Show that you are familiar with its contents:
Mention a specific influencer’s post that caught your attention. This shows that you have done your research and value their work.
- Build a relationship of trust:
Don’t just make a direct request. Interact with their content before they contact you to create a genuine connection.
- Send personalized messages:
Avoid generic messages. Personalize your communication to make the influencer feel special and valued.
- Offer value to the influencer:
Explains how collaboration can benefit you, whether through financial compensation, free products or visibility.
- Respect the influencer’s agenda:
Keep in mind that influencers have multiple commitments. Be flexible with response time and meetings.
- Follow up and maintain contact:
If you don’t hear back, a follow-up may be helpful. Maintain an ongoing relationship, even if there are no immediate collaborations.
- Use influencer contact tools:
There are platforms that facilitate the search and contact with influencers. Consider using them to streamline the process.
- Review your management of previous brand agreements:
Analyze how they have handled previous collaborations to understand their style and commitment.
- It offers long-term collaboration:
If possible, raise the idea of working together on an ongoing project. This can be attractive to many influencers, as long-term collaborations are beneficial to both parties.
Why wouldn’t an influencer want to collaborate with your brand?
They do not like or do not identify with the brand: If the influencer does not identify with your brand values, it is unlikely that they will agree to collaborate.
The offer is not good: If the financial compensation or benefits are not attractive, they may decide to reject the proposal.
They work with a competitor: If they are already linked to a competing brand, they will not be able to collaborate with you without compromising their integrity.
They feel that the brand limits them: Many influencers value their creative freedom. If they perceive that your brand will impose restrictions, they may choose not to collaborate.
They feel that the work required is excessive: If the effort to carry out the collaboration seems disproportionate to the compensation, they are likely to reject the offer.
At FlowFlamingo, we’re more than an agency; we’re your strategic influencer marketing partner. With a track record of great results and successful campaigns, we’re here to help you connect with the influencers that will power your brand. Don’t miss the opportunity to transform your visibility.
¡Contact us and find out how we can and find out how we can grow your business together!
