You may be wondering how influencer marketing for SMEs works, as this type of advertising is often associated with major brands and very high budgets. Small and medium-sized businesses can also use content creators to reach their audience and promote their products or services.

Influencer marketing is a valuable tool for businesses, regardless of their size, as it allows them to reach potential customers and increase their brand image.

It is important to analyze several factors such as the influencer’s content, budget and promotion platform.

WHY IS INFLUENCER MARKETING IMPORTANT FOR SMES?

In addition to helping businesses reach a wider audience, influencer marketing is also a cost-effective strategy for SMEs. Unlike other forms of advertising, such as television commercials or billboards, influencer marketing can be more affordable for small businesses with limited budgets.

An SME often does not sell enough because it does not have the right marketing strategy. As an entrepreneur, it is very important to use all possible media to connect with the audience and influencer marketing can be very effective.

SMBs can also easily measure the ROI of their influencer campaigns by tracking social media metrics, allowing them to continually adapt and improve their marketing efforts.

How can they help your company?

If you run a small or medium-sized business, you’re probably looking for effective ways to drive your business success across different channels. And, in this sense, influencer marketing is a strategy that you can’t afford to ignore in your SMB.

These online celebrities have the ability to connect with their audience in an authentic and engaging way, building trust and credibility in the brands they promote. By collaborating with them, your brand gains access to a highly engaged and passionate audience, which increases the chances of attracting new customers.

Objectives of influencer marketing for SMEs

In addition to network visibility, this marketing strategy can help you achieve different objectives and position your company in a faster way. Here are some of the most relevant ones.

PROMOTE PRODUCTS OR SERVICES

Influencers share company posts on their social media profiles, which helps increase brand visibility and attract new customers. In addition, they use their platforms to talk about the benefits and unique features of products or services, generating interest among their audience, expanding the brand’s message.

CONTENT CREATION

They are able to create content in collaboration with the SME, such as reviews or tutorials showing how to use a company’s product. This can help build loyalty among the company’s followers and attract new customers interested in the influencer’s content.

That content created by them can be used on your SME’s social networks, which will save you time in this task. Influencers are experts at developing engaging content, which is likely to increase engagement with your audience.

GET FEEDBACK

By having a close relationship with your followers, through content creators you can find out how well accepted your brand is. Their followers often ask them about the product, features, price and provide feedback about it. This way you can know if your product or service is relevant to your potential customers, being able to make adjustments for improvement in the future.

How to select the right influencer for my SME

It is important to choose the right influencer to promote your product, as a collaboration with the wrong influencer may not have the desired impact or even damage your company’s reputation.

Brands should analyze not only the statistics of influencers, but also their journey in social networks. On many occasions, due to a lack of proper research, several brands have found themselves in trouble because of comments made by the influencer that affect a group or community.

COLLABORATIONS WITH INFLUENCERS TO BOOST SMES

Here are some of the main things to keep in mind when doing influencer marketing for your SMB:

Check that the influencer has a good reputation: it is essential to research the reputation of the influencer before collaborating with them. Make sure they have a good online reputation and that their content is of quality and consistent with your brand.

Consider the budget: make sure that the cost of the collaboration with the influencer is adequate for your budget and that you get a good return on investment.

Consider the type of collaboration: there are different types of collaborations, such as sponsored posts, reviews, tutorials, lives, etc. Consider which one is the most suitable for your product or company and look for the content creator who has experience in that type of content.

Establish clear communication: It is important to establish clear and open communication before starting the collaboration. Verify that both parties are aligned in terms of objectives and expectations and establish a detailed plan for the collaboration.

Make sure the influencer has a relevant audience: it is important that the chosen person has an audience that is relevant to your product or company. Analyze their statistics to know where their followers come from (country, age and gender).

How to measure the success of your influencer campaign

Measuring the success of an influencer campaign will help you determine if the investment has been worthwhile and if the established objectives have been achieved. There are different metrics you can use to evaluate the success of the campaign.

WAYS TO MEASURE YOUR INFLUENCER MARKETING CAMPAIGNS FOR YOUR SME

Through the reach of the campaign: this can be measured by the number of people who have seen the content shared by the influencer. Social media analytics tools provide reach statistics, which can help assess the number of people who have seen the content.

Checking the engagement generated by the campaign: this includes the number of likes, comments and shares generated by the influencer’s content. These metrics are useful to determine the level of interest generated by the campaign and the audience’s connection with the content.

Analyzing your web traffic: you can analyze the traffic generated through UTM links and Google Analytics. This way you will be able to know how many people have visited your website from the influencer’s link. It is also important to consider the final results of the campaign, such as increased sales or improved brand reputation.

Influencer marketing for SMBs as a winning strategy

Evaluate the success of your campaigns using metrics such as reach, engagement and traffic generated on your website to make decisions. Don’t hire the first influencer you see or who offers to collaborate with you. Look for that match that fits your brand values and philosophy and has an engaged community.

The results will give you clues on the directions you need to take in the future. Analyze the information and make a report with the actions you should take in the next campaigns.

If you can’t make a living, but you want to start working with influencer marketing for your SMBs contact us at and we guarantee that we will create an effective strategy for you to achieve your goals.