Scheduling your Instagram posts is a fundamental component of your social media strategic planning. Particularly when it comes to Instagram, the world’s leading image and video platform, content scheduling has positioned itself as a must-have tool for both content creators and brands that aspire to stay at the forefront of their audience’s minds.

Ever wondered how to schedule your Instagram posts effectively to maximize visibility and engagement with your target audience? You’re in the right place! In this article, we’ll walk you step-by-step through everything you need to know about how to schedule posts on Instagram. Here you’ll find all the information you need to boost your Instagram presence like a true expert.

Whether you’re an influencer, a local business or a global brand, being able to have your posts ready ahead of time will allow you to maintain a constant presence on this highly relevant platform. Get ready to discover how to save time, optimize your posts and achieve greater impact with your followers. Are you ready to take your Instagram strategy to the next level? Read on and master the art of scheduling posts on Instagram!

What requirements do I need to program content on Instagram

Before getting into the process, it is essential to comply with a fundamental requirement: to have a professional account. To date, this publication scheduling functionality is only available for accounts specifically designed to create content professionally on the platform.

In terms of restrictions, it is important to note that we have the ability to schedule a maximum of 25 publications per day, allowing us to plan content up to 75 days in advance. As previously mentioned, these options considerably facilitate the task of scheduling content, especially for those accounts with a professional approach.

HOW TO SCHEDULE CONTENT ON INSTAGRAM

First, we’ll walk you through the process of scheduling posts directly on Instagram. Then, we’ll explain the best practices to help you achieve greater reach and get the best results with your Instagram posts.

Schedule posts in Instagram itself

Scheduling posts on Instagram is a totally free and extremely simple process. Just follow these simple steps:

1. Log in to your Instagram account and proceed to upload a photo or video as you normally would.

2. In the publication settings section, find and select “Advanced Settings”, which is the last option on the screen.

3. Activate the “Schedule Publication” option.

4. Choose the time and date in your time zone when you want the entry to be published.

5. Finish the process and your scheduled publication will automatically appear on your profile at the time you have specified.

Tips on how to get more reach on your Instagram posts.

1. Define your audience and goals: Before you start scheduling content, understand your audience and the goals of your Instagram profile. Who are you targeting? What kind of content are they interested in? What are your goals in terms of growth and engagement?

2. Maintain a consistent frequency: Posting regularly is essential to maintain your audience’s interest. Schedule your publications so that there is a constant frequency, either daily, weekly or monthly, depending on your objectives and availability.

3. Use an editorial calendar: An editorial calendar will help you schedule your Instagram posts in advance. You can use tools like content scheduling apps or simply create a calendar in a spreadsheet to organize your post ideas and dates.

4. Research when your audience is most active on Instagram and schedule your posts accordingly. This will increase the chances that your content will be seen and generate engagement.

5. Research and use relevant hashtags in your publications, this will help your photos and videos to be discovered by users interested in your niche. You can use tools like Postcron to find the most relevant ones.

6. Don’t limit yourself to just scheduling your Instagram posts. . Interact with your followers by replying to comments and direct messages. Engaging with your community builds strong relationships on Instagram.

7. Evaluate and adjust your strategy: Analyze the performance of your scheduled posts using Instagram stats and adjust your strategy based on the results. Experiment with different types of content and schedules to see what works best.

Our influencer agency can help you grow on Instagram.

We are an influencer agency passionate about growing on Instagram. Our focus is clear: boost your visibility, engagement and authenticity on this social network. How do we do it?

Careful selection of Influencers: We work with a network of authentic and niche influencers that match your audience and values.

Personalized influencer marketing strategies: We design customized strategies for your profile, optimizing the frequency of publication, content and the use of hashtags.

Continuous Analysis: We monitor performance and adjust strategy in real time to ensure optimal results.

Relevant Content Creation: We have the creative talent to produce visually appealing and relevant content.

If in addition to scheduling your posts on instagram, you want to know more about this tool and its new features you can read our article about Threads to learn how it works and get the most out of it.