THE IMPACT OF THE IA ON INFLUENCER MARKETING 2023
In the fast-paced world of marketing in 2023, AI and Influencer Marketing have become the catalyst for significant change, transforming the way brands engage with their audience through digital influence. The digital revolution, led by giants such as Google and Facebook, has marked a transition from exclusive reliance on creative and high budget to a more data-driven and efficiency-focused approach.
AI and Influencer marketing
AI has revolutionized influencer identification, campaign success prediction and content creation automation in influencer marketing. By processing huge amounts of data, AI provides insights that mitigate human bias, allowing marketers to make more informed decisions.
Identifying Influencers with AI
AI has simplified the search for the most relevant influencers for a campaign. By analyzing factors such as engagement, demographics and content quality, platforms like Kolsquare offer advanced features and customizable filters to find the ideal profile.
Predicting and Measuring Influencer Marketing Success with AI
AI’s predictive capabilities extend to the likely success of a campaign, based on demographics and target group characteristics. This not only helps optimize campaigns in advance, but also provides real-time analysis during and after execution.
Content Automation
AI not only optimizes influencer identification, but also automates key aspects of content creation. From image and video editing to copywriting, AI streamlines the creative process. In addition, the emergence of virtual influencers or CGI has become an innovative strategy to amplify the impact of campaigns.
Fraud Detection
AI plays a crucial role in detecting fraud, such as purchases of likes, comments and fake followers. Several platforms have developed tools to know the percentage of real followers, providing brands with the necessary confidence when assessing the authenticity of influencers.
Process Automation in Influencer Marketing with AI
Automatic copyright infringement notifications, facilitated by AI, ensure contract enforcement and minimize risk. The ability to predict the success of a campaign through natural language processing (NLP) has also become an invaluable tool.
Virtual influencers
The rise of virtual influencers has redefined the influencer marketing narrative. These digital avatars, controlled by real people, offer a more accessible and controlled alternative to traditional celebrities. Despite criticisms of authenticity, their effectiveness is backed by AI’s ability to predict their impact and enhance emotional connection with the audience.
A fascinating case of this new wave is @Fit_Aitana, a virtual influencer generated by artificial intelligence that has already conquered more than 150,000 followers on Instagram. The amazing thing is that many still don’t know that she is not a real person, and her creators reveal that they even receive messages from celebrities inviting her to events. This story not only illustrates the power of technology to create influential figures, but also the ability of these avatars to captivate audiences and generate a significant impact in today’s marketing world.
How do virtual influencers affect real influencers?
Surprisingly, we find that the knowledge that an influencer is a digital creation does not diminish but, paradoxically, intensifies the authenticity and sincerity of the relationship compared to human influencers.
The appearance, whether more realistic or fanciful, of the virtual influencer does not seem to significantly affect the quality of the relationship. It is perceived as genuinely friendly and reciprocal, even though the feeling of identification may be less intense. In this intriguing scenario, transparency about the digital nature of the influencer becomes a bond that unites the community, creating a unique and authentic experience in the influencer marketing universe.
Influencer agencies and AI
Influencer agencies, powered by artificial intelligence (AI), are leading the evolution of digital marketing. By leveraging AI’s predictive capabilities, these agencies optimize influencer identification, ensuring more authentic and effective partnerships.
From fraud detection to creative process automation, AI elevates efficiency and transparency in campaign management. Backed by accurate data and real-time analytics, influencer agencies offer brands an effective, performance-driven strategy. At the intersection of creativity and technology, influencer agencies are redefining the marketing landscape.
If you want to know more about how AI can help you in your influencer marketing campaigns in our article you have all the information to stand out in your social media strategies.
