Instagram reel is not limited to being a video recording and editing tool, but also plays an important role as a discovery space within the platform, where users can find content that suits their individual tastes and interests.

Instagram Reels offer the possibility to share videos both privately and publicly on each user’s feed. This feature has become an essential part of marketing strategies on Instagram for brands, as it allows them to establish a direct, interesting and complete communication with their consumers.

If you want to increase the reach of your personal brandor business account, it is important that you continue reading this article to understand how Instagram’s algorithm works and get the most out of it.

WHAT IS AN INSTAGRAM REEL?

In today’s digital age, Instagram Reels have become an essential tool for businesses that want to stand out on the platform. Reels are short, creative videos that allow users to share engaging and entertaining content. Like TikTok, this feature has quickly gained popularity due to its ability to capture users’ attention and generate greater reach.

When we talk about Reels, we mean videos of up to 90 seconds that can include music, special effects, text, stickers and much more. These creative elements give you the opportunity to showcase your brand in a unique and captivating manner.

What is the difference between a story and a reel on Instagram?

On Instagram, two popular features are Reels and Stories. While they may seem similar at first glance, there are key differences between the two.

Reels are short, creative videos that can be shared on the Instagram feed and in the “Explore” tab. As mentioned above, they allow you to record and edit video clips of up to 90 seconds, add music, visual effects, text and stickers. Reels are ideal for capturing the attention of followers and the general public.

Unlike Stories, Reels remain on your Instagram profile permanently, allowing users to discover them at any time.On the other hand, Stories are ephemeral posts that disappear after 24 hours.

Stories are a more spontaneous and casual way to share content with your followers. You can use them to show moments from your day-to-day life, behind the scenes, polls, Q&As, and more.

How to make a reel on Instagram?

1. Open the Instagram camera: Open the Instagram app and swipe right to access the camera. You will see different options at the bottom of the screen, including Reels mode.
2. Select Reels mode: Tap Reels mode at the bottom of the screen. There you will see the options for recording and editing videos to create your Reel.
3. Record your video: Press and hold the record button to start recording your video. You can record segments of up to 30 seconds at a time. You can also use the timer option to record videos without having to hold down the button.
4. Edit your Reel: Once you have recorded your video, you can edit it by adding music, effects, filters, text and stickers. Explore the different editing options to customize your Reel and make it more attractive.
5. Post your Reel: After editing your video, review and adjust the privacy settings if necessary. Then, tap the “Share” button to post your Reel to your Instagram profile. You can also add a title, tags and mention other users if you wish.

How to get more visitors to your profile with Instagram Reels

Now that you know the process of creating Reels, it is important to maximize their impact and attract more visitors to your profile. Here are some effective tips:

• Create relevant and quality content: Make sure your Reels are aligned with your brand and provide value to your audience. Consider the needs and interests of your target audience and create content that is relevant to them.

• Use popular Reel templates: Instagram gives you the option to use other users’ Reel templates to save time when editing. Look for Reels that have received a lot of views, such as those created by influencers within your topic of interest.

• Include a hook in the first few seconds: The first few seconds of a video are crucial to grab the user’s attention and ensure that they continue watching the content. If the first few seconds are slow or uninteresting, the user is likely to get bored and move on to the next video. That’s why it’s important to create an impactful hook at the beginning of the video, something that arouses curiosity and generates expectation.

• Include an attractive cover: The cover of your Reel is the first image that users will see before deciding to click. Therefore, it is important to create a custom cover that is in line with the style of your profile and captures the viewer’s attention. Canva is a perfect tool that can help you.

• Trending Music: Choosing the right music can make a big difference in the reach and popularity of your Reels on Instagram. Trending music can help you grab users’ attention and increase the impact of your videos.

• Include hashtags: you must include hashtags both in your reel (hidden in the video) and in the text you are going to include in the description. This way Instagram will know how to categorize your content, showing it to users interested in it. Use SEO techniques in the copy of your reel so that Instagram identifies it as relevant content with the theme you have chosen.

• Share it in your stories and in your feed: While the main objective of Reels is to reach new users, it is also recommended that your posts reach your existing followers. Sharing your Reels strategically allows you to amplify their reach and get more interactions. As soon as you publish your reel, share it in stories so that as many people as possible can see it.

Examples of business Instagram reels

Companies know the power of influencers and many of them have decided to join forces with Influencers when creating content for their social networks. In this way, in addition to making their products known to a new audience, they manage to humanize the brand, giving it a voice and a face. Here you can see some of the examples:

Nescafe by @Marta_sierra

Day by @Laraibarra_

Rinoshield by @sergiopeinadotrainer

These brands have decided to rely on renowned influencers such as Marta Sierra, Lara Ibarra and Sergio Peinado to create content, allowing them to freely express their creativity and knowledge through the production of promotional reels for their products.

These reels, in addition to being fun, provide added value to the consumer while promoting products that may be of interest to your audience. In this way, they make the content go viral on social networks.

Do you want to create top content for your company’s social networks?

Our influencer agency FlowFlamingo, works with the best content creators with a large community. In our team of influencers we have content creators from different sectors: fashion, beauty, sports, foodies, technology etc. If you need your social networks to reach the next level, contact us and we will help you develop a content strategy that guarantees an increase of reach and followers in your social networks. Write us and you will receive a free proposal in 24H.