Whether you have a food business or a restaurant, be sure to learn about the strategies and digital actions that you can promote from your brand to increase sales and achieve authority / brand recognition. That is why, below, we will offer a guide with different techniques to increase sales of your food business and each of its benefits.
Google Maps
If you have a business on the street and you want people to easily locate and know your restaurant, you must register in Google My Business, which is a free platform where you enter the necessary data of your restaurant or business, such as address, contact phone, reservations, products, photos of the place, and other important data.
By registering your brand you will allow it to appear on the Google Maps platform so that people close to your restaurant can easily find you.
Create or optimize your website
Aligned with the previous action, if you don’t have one yet, we suggest you start considering it, since creating a website will increase the possibility of your brand having an online presence. In this website you should offer information about the necessary data, the ones you used in Google My Business, the menu of your food business or the products for sale and, if you have the possibility, an inquiry or reservation form.
Generate content in social networks
Another digital and communication channel you need to create and maintain is social media, which can be Twitter, Instagram, Facebook and/or Tik Tok. You can use any or all of them, but it is important that you can understand the target audience of each of the social networks so that they align with the audience you want to reach.
In social networks, your business can show the dishes you have to boost your sales, as a marketing agency we suggest having, above all, Tik Tok, Facebook and Instagram. In turn, in social networks you can show new launches organically, opening of a new location, customer testimonials and events that you will be developing, creating a highly loyal community to your brand.
Influencer marketing
Now, correlated with the above, influencers are a great alternative strategy to boost recognition and trust in your brand so you can have a positive impact on your sales.
Boost your food sales with our expert digital marketing agency
Advertising campaigns
Another strategy that is highly effective is to promote advertising campaigns to promote your business products and reach an interested audience. Advertising campaigns require an amount of budget allocated by your brand so that the products and your business can be visible to users either on Google or on social networks.
Advertising campaigns use audience targeting in each of their ads so the positive impact is very effective, you just need a specialized agency to take care of all the planning stages of paid campaigns to increase your sales.
Participation in delivery applications
Finally, one of the most important recommendations we want to offer you from FlowFlamingo is to participate and open your account in the most used delivery applications in the market in which you want to sell your products so that users can easily find you.
Some examples of the most widely used delivery apps in Spain are Glovo, Just Eat, Uber Eats, among others.
Users who use the applications mentioned above are those who want to stay in the comfort of their home, but enjoy a very tasty dish,
