Do you have a brand and want to get the best results with the benefits that can be granted by collaborating with micro influencers? Read this article in which we will discuss the advantages and methods to find the best ones for your brand and business objectives.
There are several types of influencers that your brand can choose to develop a strategy with influencers in social networks.
Advantages of working with micro influencers
Among the multiple benefits that brands achieve with the development of strategies with influencers, we must mention which are the specific ones for micro-influencers. Here is a list of the 6 main advantages:
Reach a more segmented audience
The main difference between micro influencers and the other types is the number of followers that make up their audience. In the case of micro influencers we refer to a community of up to 25,000 followers, so running a campaign with this type of account will allow the message you want to communicate to be received by people who have a similar taste with a high credibility in the influencer.
Most loyal community
Correlated with the previous point, one of the great advantages of collaborations with influencers is that their audience is loyal, but the smaller their community is, the more loyal it will be, so all or most of the messages communicated by the micro influencers will be received by their followers and the results will be incredible.
Increased credibility
In turn, micro-influencers have a very authentic community that shares their tastes and interests, so the credibility is greater than collaborations with mega-influencers.
Improve engagement
On the other hand, micro influencers have better engagement, a higher level than celebrities, since they have fewer followers and there are more comments and likes on their publications. Their community is smaller and interacts more than that of influencers.
Specialized in one sector
Collaborations with micro-influencers have a great advantage in that their community has been consolidated in a very concrete way, since their followers choose them because their publications and stories are of great interest to them.
Reduce investment costs
Finally, the big difference in collaborations with the different types of influencers is that micro-influencers involve less money for their collaborations than with celebrities.
How to find the right fit for your brand?
Now that you know the great advantages of collaborating with influencers, it’s time for you to know the steps to choose the best one or two to collaborate with your brand:
1 – Define your objectives
The first and most important thing is to understand what the objective of your campaign will be, the messages to be disseminated and the results you want to achieve both strategically and financially. This will help you move on to the second step:
2 – Research by niche
Micro-influencers are people who create communities by niche or interests, so your objective has to be aligned to what the micro-influencer’s audience expects and wants to find. For this you can use multiple tools that have filters and metrics so you can choose the most recommended micro-influencers.
3 – Choose the platform
Once detected you must choose the micro-influencers that align with the platforms and media you want to use to reach the target audience, e.g. Facebook, TikTok, Instagram, etc.
4 – Research hashtags related to your industry
One of the most popular methods is to research micro-influencers by searching for the most relevant hashtags for your industry. By searching for them you will find accounts using them and generating content for them.
5 – Research your followers’ influencers
If you already have followers, you can perform a research process (or better known as “stalking”) to detect which influencers feed the beliefs of your followers.
6 – Work with an influencer marketing agency
Finally, you can opt for the most relevant option and with the best positive results for your brand, which is to hire an influencer marketing agency that specializes in the planning and measurement of such campaigns.
Ready to take your brand to the next level? At Flow Flamingo, we’re experts at connecting your business with the influencers that really matter.
With our customized strategy and innovative approach, we help you maximize your reach and build an authentic and engaged community.
Don’t wait any longer to transform your social media presence and achieve tangible results, contact us today and find out how Flow Flamingo can help you achieve your marketing goals! Click here to schedule a free consultation and start building your brand’s future with us.
