All companies are collaborating with influencers, but you probably don’t know where to start. From Flow Flamingo we are going to explain how to develop strategies with influencers and also all the trends about Influencer Marketing.
Influencers are people who enjoy credibility in a sector, with a great presence in social networks and a special charisma that attracts people’s attention. An influencer is also a public figure, who, thanks to their knowledge or performance in an area, has managed to gain certain popularity.Influencer Marketing is a strategy that seeks to take advantage of these content creators for the benefit of a brand . benefits of collaborating with influencers
On the other hand, these figures attract a large number of followers that can directly benefit your company. Here you will learn what influencer marketing is and how it works so that you can consider it as the right strategy for your brand.
How does Influencer marketing work?
Due to the advent of the internet, many people became content creators dedicating themselves to this job completely. Influencers can have thousands of followers, on networks such as YouTube or Instagram, who strongly believe in their opinion regarding a product.
Therefore, influencer marketing is a technique that aims to create a link between a brand and the influencer, as it seeks to change the consumption pattern of people. As a result, you can expand the reach of your brand, while increasing sales. However, to establish a proper influencer marketing strategy, it is important to create a structured and well thought-out plan.
Steps to plan an effective influencer marketing strategy
1 – Define the objective
The first step is to define the objective of the campaign and the KPIs to be used to measure results.
Having influencers as part of a marketing plan can work to achieve many objectives. You can improve your branding, optimize sales, promote a new product or increase traffic to your website. This can be more easily defined with the help of an influencer agency.
2 – Identify influencers that provide value for your brand
There are many influencers, but not all of them are suitable for the same campaign. It is therefore very important to identify what they can contribute to your brand and what interesting content they can offer to the audience. The number of followers cannot be taken as the only indicator, as it is also essential to analyze your community, engagement and personal brand. It is also very important to obtain as much information as possible about their followers (age, gender, country) and the reach of their stories.
3 – Choose the influencer that best fits your philosophy
Influencers have a great reach, but their thousands of followers won’t do you any good if they’re not interested in what you’re selling. Therefore, it is essential to analyze the content of the influencer, what messages they transmit and whether they fit with your brand philosophy, leaving aside the number of followers and focusing on their community and quality of content.
Many companies bet on collaborating with celebrities due to their notoriety, but the economic investment is very high and sometimes the ROI is not the expected one. However, these celebrities are an excellent means of communication to create brand awareness, showing your product to millions of people. However, many brands prefer to collaborate with small influencers, but with a high engagement with their community. This option is cheaper and often more effective than other communication tools.
4 – Monitor the actions of influencers
Finally, whenever a marketing campaign is carried out, it is also essential to monetize it and analyze the results. This way you can know what is the return on your investment and also make the necessary changes for the next campaign. Something fundamental in an Influencer Marketing strategy is to control all the content published by your brand on social networks. In addition, you can use several tools to know in real time what they are talking about you on the Internet, and rectify if necessary.
At Flow Flamingo we are experts in developing influencer campaigns adapted to your objectives and KPIs, contact us so we can help you get to the next level!
