Do you have a business selling products and want to boost sales in the digital world? If you have this frequent question it is because you want to take advantage of the great benefits of having an online store and develop different actions to be able to sell your existing products or upcoming releases and reach a wider audience.
Ecommerce has been growing in size and scope due to globalization and the digitalization of people’s different behaviors. In this article we discuss 6 ideas for you to promote your products online and get the best results in sales.
Social networks (organic and ads)
One of the actions you will hear the most about, because its effectiveness is exceptional, is social media. Uploading content on your social media accounts organically or in ad format will allow your brand to create an interesting community with interest in your product and many conversion options, so having an account on Instagram, Facebook and TikTok, and keeping them active with daily publications allows you to communicate the launch of a new product or reinforce the existence of other products of your brand to boost sales.
Web positioning (SEO and SEM)
We have already discussed the strong role that optimizations of your online store play in ensuring that you appear in the first results of Google, either organically or by investing money in specific platforms to promote a new or existing product.
You can learn more about these marketing strategies for your ecommerce in our professional article.
Email marketing
Another of the actions and ideas that we can offer so that you can promote a product of your brand is the generation and configuration of email marketing campaigns. It is one of the most used actions, since it is a very effective strategy when the email database is correct and you communicate an effective message.
Influencer collaborations
Influencer marketing has become one of the main strategies of any ecommerce to promote and boost sales of a particular product or brand recognition, as some of the impacts we can highlight. If you don’t know where to start, you can contact us and our specialists will get in touch with you to create your next influencer marketing campaign.
Omnichannel strategy
Now, you know which are the actions that allow you to promote a product in the digital world, but never forget that these strategies should be thought as interdependent and not exclusive, since uploading content to social networks, creating paid ads on Instagram, Facebook, TikTok or Google, collaborating with different influencers that help expand the reach of your brand and optimizing your website to appear on Google are actions that must always communicate the same reason for the message, this means that the content of each campaign may vary (or should vary to be effective) but the orientation must be the same.
At the same time, integrating a traditional marketing campaign using media, outdoor advertising, events or other ideas that are effective for your brand will help create an omnichannel strategy and be able to communicate with your potential customers from different channels increasing the reception of the message in the right way.
Discounts and offers
Finally, another idea that FlowFlamingo can offer you is to plan the launch of discounts and offers that will boost awareness and sales of your products, whether they are existing or new. Some of the most recognized actions are:
- Offers benefits for large purchases.
- Discount codes.
- Offer free shipping on certain purchases and above.
- Conduct sweepstakes or contests on social networks.
These strategies not only increase sales, but also build customer loyalty and extend your brand’s reach.
