As digital marketing experts, we know that collaborations with influencers have become one of the most effective strategies to reach a targeted audience with very interesting qualities for companies, such as high level of engagement and interaction. In this article, we will explore the different types of influencers out there and how they can help brands achieve their marketing goals.
What is an influencer?
Before talking about the different types of influencers, it is important to define what an influencer is. An influencer is a person with a large number of followers on social networks who has the ability to influence the behavior of their audience. Due to their popularity, brands can collaborate with content creators to promote their products or services.
TYPES OF INFLUENCERS IN SOCIAL NETWORKS
Influencers have changed the way brands connect with their audience on social media. You may have seen different categories of influencers, according to their number of followers, type of content, engagement rate, etc. Here, we are going to explain the types of influencers in a simple way, based on two very important aspects: number of followers and content.
TYPES OF INFLUENCERS ACCORDING TO THEIR NUMBER OF FOLLOWERS
Categorizing influencers by their number of followers can help brands better understand the different levels of reach and engagement that each type of influencer can offer.
In general, five main categories of influencers can be identified according to their size: micro-influencers, small influencers, large influencers, macro influencers and celebrities.
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MICROINFLUENCERS
Micro-influencers are those with between 1,000 and 25,000 followers and 4% engagement. These influencers tend to have a highly engaged and active audience, which makes them an excellent choice for more targeted marketing campaigns.
Learn the details to find the best micro-influencers for your brand
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SMALL INFLUENCER
The so-called “small influencers” are those who have between 25,000 and 100,000 and an engagement rate of 2.4%. Although their reach is smaller compared to macro and mega influencers, these small influencers have a very engaged and active audience, which makes them an excellent choice for more targeted marketing campaigns.
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BIG INFLUENCER
Within the influencer types, this group of creators have between 250,000 and 1 million followers and an engagement of 1.8%. These influencers have a significantly larger reach than smaller influencers, making them a good choice for marketing campaigns that seek to reach a wider audience.
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MACROINFLUENCERS
Macroinfluencers are a type of influencers with a large reach, between 1 and 7 million followers and an engagement of 1.6%. They are very popular and have a large following. However, due to their large number of followers, their audience is not as close as that of microinfluencers. Even so, they can be very effective for promoting products or services due to their large reach.
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CELEBRITIES
Celebrities are famous people with more than 7 million followers and a 1.4% engagement rate. These types of influencers usually belong to a very general interest environment such as entertainment, sports or politics. They have a large number of followers on social networks and a very varied audience, making it more difficult to segment their audience.
TYPES OF INFLUENCERS ACCORDING TO THEIR CONTENT
There are several types of influencers specialized in a certain area, such as fashion, beauty, food, travel, etc. We can divide them into the following categories:
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FASHION AND BEAUTY INFLUENCERS
This type of influencer focuses on fashion, beauty and lifestyle. They usually share fashion tips, beauty tutorials, and product recommendations related to these sectors. They tend to have a great impact mainly on the female audience.
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LIFESTYLE INFLUENCERS
They cover a wide range of topics, showcasing their lifestyle on social networks. They are characterized by being very versatile as they cover topics ranging from healthy eating and recipes, to travel, fashion and decor. Lifestyle influencers tend to have an engaged audience and can be a good option for brands that want to reach a diverse audience.
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TRAVEL INFLUENCERS
This type of influencer focuses on tourism and travel. They often share travel photos and tips, travel destination recommendations, and promote hotels and travel companies. Travel influencers can have a wide and global audience, which makes them an ideal choice for brands that want to reach an international audience.
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TECHNOLOGY INFLUENCERS
Focuses on technology and gadgets. They usually share reviews of technological products, tutorials on how to use them and news related to technology. They have an audience interested in new product launches such as mobiles, computers and video games.
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FITNESS AND SPORTS INFLUENCERS
This type of influencer focuses on physical activity, sports and wellness. They tend to share training tips, exercise routines, sports and nutrition product recommendations. They usually have an engaged and active audience, which makes them an ideal choice for brands that want to promote products related to sports and wellness.
Discover all the leading fitness influencers in Spain
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GAMERS
This type of influencers are video game lovers who have created digital communities that share the same tastes for these entertainments. Their audience is well defined and very loyal to the communication and messages they spread. In general, their content is focused on the publication of videos using the different video games, information on market news (the launch of a new video game or a new version), disseminate tricks and techniques for success.
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FAMILY INFLUENCERS
They are those influencers who spread parenting tips, products needed for the whole family and anecdotes, both of their personal successes and failures so that followers can identify with them.
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HUMORISTS
Finally, we must mention those influencers who are characterized by disseminating humorous content in which their followers are highly loyal to them because they make them laugh and keep them entertained.
Why collaborate with influencers in your marketing strategy?
Influencers can be very effective in promoting products or services due to their ability to reach a targeted audience. According to the Influencermarketinghub.com study, companies earn $5.78 for every $1 spent on influencer marketing, which means a great opportunity to monetize brands’ marketing actions.
The types of influencers you select for your campaign must match your brand and products for the collaboration to be credible. The analysis of your community is also fundamental, analyzing the age, gender and geographic origin of your followers.
Conclusion
En resumen, en RRSS puedes encontrar creadores de contenido que pueden ser muy efectivos para promocionar productos o servicios debido a su capacidad para influir en el comportamiento de su audiencia. Existen diferentes tipos de influencers, cada uno con su propio estilo y enfoque. Al utilizar el Influencer Marketing en tu empresa, puedes aumentar la visibilidad de tu marca y llegar a una audiencia determinada.
Los microinfluencers pueden ser especialmente efectivos debido a su cercanía con su audiencia y su capacidad para generar engagement, mientras que los macroinfluencers te pueden ayudar en el posicionamiento de tu marca, ofreciendo la posibilidad de mejorar tu visibilidad y alcance.
Si quieres saber más sobre el marketing de influencers y no perderte las novedades en este sector, puedes leer nuestro articulo donde te explicamos las tendencias del 2023.
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