DECATHLON: Motivating Sport with Style

In our successful collaboration with Decathlon, we carefully selected several
influencers to promote their new sportswear collection.

With the “Say yes to sport” challenge, we sought to impact an audience between 20 and 45 years old, motivating them to practice
more physical activity and adopt a healthy lifestyle.

RESULTS

Promotional event where our influencer Lara Ibarra led a class, attracting a crowd of followers and generating community between them and the brand.

Creating engaging content on Instagram and TikTok that connects with audiences, amplifying the visibility of their clothing collection.

A significant increase in sales of the new sportswear line, supported by the authenticity of our ambassadors.

More than 2 million views on both platforms, reflecting the broad reach and effectiveness of the campaign .

Increased brand mentions on TikTok and Instagram, consolidating Decathlon’s presence in the digital world.
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