Philips - Personal Care Innovation

Philips, recognized globally for its electronic products, has embraced influencer marketing by collaborating with social media celebrities.

This time, they worked with our influencer Sergio Peinado, with 1.6 million followers on Instagram, for the launch of their Philips 9000 Series shaver.

what we did

Creation of content on Instagram that used storytelling focused on Sergio’s “before and after” using the shaver.

Combining the content with Paid Media to maximize reach and reach a wider audience.

Brand positioning among the sports and healthy living community.

RESULTS

700,000 accounts reached.

Thousands of comments asking about the product

4,200 clicks to the product page.
If you want to connect with your audience

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and what they say...

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