From FlowFlamingo our goal is to disseminate relevant and effective content so that your brand can understand the positive impacts of marketing strategies with influencers with the example of the best campaigns carried out in Spain in recent years.
Influencer marketing has become an increasingly popular tool for companies looking to reach their target audience in both digital and traditional media.
The keys behind successful campaigns
First, the right choice of influencer is critical. The most successful influencers are those who have built a strong and consistent personal brand, and who have developed a loyal and engaged audience.
In our country we have the best Spanish influencers like Dulceida, Paula Gonu or Laura Escanes who have worked with major brands promoting their products impacting their millions of followers.
Brands should look for influencers who align with their values and vision, and who have a similar audience to the one they seek to attract. In this way, the campaign will be more authentic and effective in achieving the objectives of the marketing strategy.
Secondly, creativity and originality are key to the success of a campaign with influencers. With advertising saturation, the public is increasingly exposed to a large amount of advertising on social networks. Therefore, brands must be creative and present a unique value proposition that differentiates their campaign from the rest of the competitors.
The best influencer campaigns in Spain
Brands have demonstrated their ability to create creative and emotional messages that connect with consumers and generate great impact. Here are four outstanding examples of marketing campaigns in Spain that have been recognized for their originality, effectiveness and market success.
Puerto de Indias and Dulceida: the Influencer of Influencers
The gin brand Puerto de Indias chose Aida Domenech, the influencer of the moment with more than 3 million followers, as its ambassador. To celebrate Valentine’s Day, the brand created a special collection with its iconic pink bottle, combining the red color of strawberries with love. In order to connect with its target audience, the brand launched four very original bottle designs.
The collaboration consisted of several pieces of content both online and offline to offer 360º visibility of the brand. The campaign was present in the main streets of several cities in Spain, the United Kingdom, Germany, Mexico and the United States.
Rosalia by Skims: Kim Kardashian with a Spanish touch
Skims, the brand created by Kim Kardashian and Jens Grede chose our Rosalia for their global campaign ‘Cotton Collection’. Skims chose Rosalia because of her global impact and her representative culture of the new generations, as well as her naturalness and simplicity.
The campaign centered on a short film directed and shot by Donna Trope, which lasted 15 seconds. The iconic Rosalia was the model for the collection, wearing a mix of underwear and loungewear made of ribbed cotton. An exciting collaboration between powerful women in the fashion industry, Tra,tra!
Laura Escanes x Mó de Multiopticas: an endless summer
Last summer’s collection, Endless Mó Summer by Mó by Multiópticas, was a trip to the past in perfect harmony with the latest fashion trends. The Mó team made a nod to the nostalgia of retro vintage aesthetics to create a collection focused on summer. Endless Mó Summer presented us with risky models that conveyed creativity and freedom through a saturated and energetic palette.
The company chose Laura Escanes with almost 2 million followers as the image of its campaign with the aim of transmitting its message of freshness. Escanes, with a very loyal audience that follows her steps on social networks, made it possible to position Mó by Multiópticas among her followers, bringing the brand to the younger audience.
Pantene and Aitana: freshness in its purest form
Aitana, with more than 3 million followers, became the image of the brand, positioning it in a younger segment than they usually do.
The singer shared her experience with hair care and how Pantene products have helped her keep her hair healthy and cared for. By showing her before and after, her followers saw the real results that can be achieved by using Pantene products.
Influencer campaigns in Spain bet on women
Brands are increasing their bet on campaigns with Spanish influencers to promote their products. These successful women, content creators, with clear ideas and a large number of followers, have become references that inspire thousands of people daily. Dulceida and Escanes are just two of the great influencers who, in addition to creating 10-star content, inspire their community on a daily basis.
Looking for real results with your influencer campaigns? Trust FlowFlamingo and let our team do the work for you.
