Branded Content on Instagram is an effective way to increase your brand’s visibility and generate more sales.The boom of social media has made more than one start using new communication channels to create valuable content. Instagram is a good platform to do so, as it offers greater security and control.
From FlowFlamingo we explain what Branded Content is and how to use it on Instagram to increase your sales and reach on this platform.
WHAT IS BRANDED CONTENT ON INSTAGRAM?
Branded Content has become a key tool for companies to effectively connect with their audience. This marketing technique consists of creating relevant and valuable content for the audience, which not only entertains or informs, but is also associated with the brand and its values.
The main objective of branded content is to build a stronger and closer relationship between the company and its audience, fostering loyalty and long-term commitment. Instead of simply offering a product or service, Branded Content seeks to generate a positive user experience, which is associated with the brand and makes it memorable.
This technique offers several benefits to brands in order to gain relevance among their target audience and gain more visibility on social networks.
BENEFITS OF BRANDED CONTENT
To be more clear about this, Instagram offers the option to put the label of branded content (Branded content), either in a publication or in stories, so that consumers of the content are clear that it is a collaboration, making a truthful and transparent advertising. In addition to the veracity of this marketing technique, branded content offers other benefits:
- Reach a wider audience: by partnering with a content creator who already has an established and loyal audience, you’ll be able to reach a wider audience and increase your reach on the platform
- Improve credibility and trust: Branded Content allows your brand to be presented in a more authentic and natural way, which enhances trust and credibility with your audience.
- Increase interactions and engagement: content sponsored by a brand and published by a content creator can increase interactions and engagement of followers with your brand, which can lead to increased sales
- Personalize communication: by working with influencers, you will be able to personalize your brand’s communication to suit your audience’s preferences, which can improve the reception of your message
more information about the campaign
Using this marketing technique, you can keep track of what happens with the promotion of your product, being able to analyze the statistics and if the goals set with the influencer are met.
Another important benefit of creating branded content ads on Instagram is the visibility given to the influencer, since their publications will reach more people. In addition, from these publications, users will be able to make purchases by pressing just one button, facilitating conversion and generating traffic to your website.
Therefore, with Branded Content, your content can go viral thanks to the great reach it offers, expanding your brand in a fast way.
how does branded content work on instagram?
As mentioned above, the selection of the business partner is critical for promotions on Instagram to work properly. The platform already offers options to promote a brand, which makes it simple to create ads. You simply need to grant access to the influencer to tag your company in their post. You can then promote the influencer’s content as an ad. When the influencer posts their content on your account, you can promote it as an ad.
At FlowFlamingo we have done many Branded Content campaigns with the best influencers in Spain. If you want to reach a wider audience in a more effective way, just contact us.
