There are numerous Spanish influencers who have managed to consolidate themselves in the digital market and generate a large number of followers. From fashion bloggers to beauty experts, these women have managed to influence the lifestyle of thousands of people.
According to the results of the study “Brand Growth through Influencer Marketing” conducted by IAB Spain and Nielsen, it is revealed that of the 10.5 million active influencers on Instagram, TikTok and Youtube in Europe, 15% are of Spanish origin. This data demonstrates the great impact that Spanish influencers have on the digital landscape and their relevance in the social media marketing strategy of brands.
THE MOST FAMOUS SPANISH INFLUENCERS
In this article, we are going to meet the 10 most famous Spanish content creators, who with their charisma, talent and work have managed to conquer thousands of followers and become referents in the digital world. So you want to increase traffic to your website you can consider the influencer marketing strategy as a priority alternative.
Currently all the Spanish influencers mentioned above not only generate content on instagram but also on Tik Tok so considering this social network within your influencer strategy to promote a product should be a priority.
DULCEIDA – Fashion Influencer
She is one of Spain’s best-known influencers, with more than 3 million followers on Instagram! Dulceida has built an impressive personal brand and a loyal community of followers. Her real name is Aida Domenech, and she’s not only an influencer, she’s also an entrepreneur, model and fashion designer. The truth is she excels in everything she does!
In addition, Aida has been considered a pioneer in the world of influencers, and has contributed a lot to the sector. Together with her agency, she created the Ídolo awards with the aim of professionalizing the work in this field. impressive! Dulceida is undoubtedly a reference in the world of social networks.
PATRY JORDAN – Fitness Influencer
Patry Jordan is a fitness and healthy living expert who is taking YouTube by storm! Her channel, Gym Virtual, has over 12 million subscribers who love her and follow her to get in shape and improve their health.
What’s impressive is that Patry is still one of the most popular youtubers of the moment, even after several years! She has managed to reinvent herself and remain at the top of the social networks, inspiring millions of people to achieve their physical goals. What are you waiting for to join the Gym Virtual community?
MARTA SIERRA – Fashion Influencer
She is a 28-year-old Barcelona native who is triumphing as a fashion influencer in Spain! In 2021 she was named Best Fashion Influencer and in 2022 she won the title of Best Fashion Creator. The truth is that she sweeps! On Instagram she has an incredible community of more than 1.3 million followers.
Marta was studying Biotechnology, but her love for fashion and social media changed the course of her life, so much so that she was the first Spanish influencer to work with Zara!
MARIA POMBO
Do you know María Pombo? Sure you do, with more than 2 million followers on social networks, she leads the empire of “the Pombo’s”, as her sisters are also dedicated to social networks. Although not everything in her life revolves around Instagram, as she has diversified her capital by creating several companies with her husband Pablo Castellano.
And if that were not enough, she has also made a niche for herself on television, appearing on ‘Mask Singer’ and ‘El Hormiguero’. Ah! And don’t forget her participation in the second edition of ‘El desafío’. María Pombo has won the affection of the public and has established herself as one of the most famous Spanish influencers in our country.
PAULA GONU – Influencer category travel
Paula Gonu is a super fun and natural influencer who is adored by everyone (except Andalusians). With two million followers on Instagram, she shares amazing photos and videos of her travels and outfits – she’s a true inspiration to many!
With a degree in Advertising and PR, before becoming an influencer, she worked in a store, as a public relations and as a hostess at events, but social networks changed her life, and today she collaborates with some of the most important brands in the world, such as Garnier and Rimmel London. Paula always appears in the list of the most popular Spanish influencers on social networks.
MARTA DÍAZ – Lifestyle Influencer
Marta Díaz is one of the influencers with more than five million followers on TikTok and more than three million on Instagram, she is a reference for thousands of people.
Her success on social media is largely due to her healthy lifestyle and her passion for fashion. In her profiles, she shares her day-to-day life, her sports routines and her looks, which has generated a community of loyal followers who follow her on all her social networks. In addition, her popularity has also translated into collaborations with prestigious brands, which demonstrates her influence and power in the world of digital marketing.
LAURA ESCANES – Lifestyle Influencer
Laura Escanes, the Spanish influencer who is breaking it on social networks. She has a unique and original style, which has led her to have a large number of followers on Instagram, where she shares her day to day and her most daring looks.
In addition, Laura Escanes is a writer and has published a book called “Piel de letra” which has been very well received. And that’s not all! She is also a mom. There is no doubt that Laura Escanes is a true 360 degree influencer, who has managed to carve a niche for herself in the digital world and in the hearts of her followers.
ROCÍO OSORNO – Fashion Influencer
Rocio Osorno is one of the most famous Spanish influencers in Spain. Her content focuses on fashion and everything she promotes sells out at the moment, being able to collaborate with the main fashion brands in our country. This 31-year-old from Seville, has 1.5 million on Instagram where she focuses her content on fashion and lifestyle. Style is pure state, Rocio always has the perfect look for every occasion.
MARTA LOZANO – Fashion Influencer
Marta Lozano is one of those Spanish influencers who is never missing in the list of fashion queens.
With 1 million followers on Instagram, she has earned her popularity thanks to her consistency in creating content. She has attended important events such as the Cannes Film Festival where she wore a spectacular dress that made history. Now she is also appearing on Prime Video’s “Surviving the Networks” where she recounts her trajectory as an influencer in recent years.
MARINA RIVERS – Lifestyle Influencer
Marina Rivers has established herself as the youngest and most successful Spanish influencer of the moment. At only 20 years old, she has 1.6 million on Instagram and more than 6 million on TikTok. She combines her university studies with her work as a content creator, proving that she can do it all. Marina hooks, her character, her simplicity and way of communication make her one of the favorite Spanish influencers among the youngest.
SPANISH CONTENT CREATORS MOVE THE MASSES
There is no doubt about the increase in the number of influencers and the power they have when it comes to promoting products and influencing the purchasing actions of their followers. With a highly engaged audience that follows their steps every day, these Spanish influencers are the most effective means of communication to connect with the youngest… and with those who are not so young, too.
If you want to know more about influencers and marketing you can read our article where we explain everything you need to know about Influencer marketing and how to use it in your business strategy.
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