In recent years, we have witnessed a significant rise of Spanish fitness influencers on Instagram. These opinion leaders, with millions of followers, have created virtual communities focused on promoting a healthy and active lifestyle, transforming the way people consume fitness-related information.

Thanks to their social media presence, these influencers have reached thousands of people across the country, helping them achieve their fitness goals and promoting healthy habits. From effective exercise routines to nutritional advice, they have become a valuable source of information for those seeking to improve their health and wellness.

The fitness influencer revolution in Spain

Several Spanish fitness influencers have revolutionized the way we consume information related to sports and healthy living. Thanks to their presence in social networks, these opinion leaders have managed to reach thousands of people both in our country and in Latin America, becoming a source of inspiration and motivation for those seeking to improve their health and wellness.

The reach of some of them has been such that they have managed to build real personal brands around their Instagram profiles. Among them are Patry Jordan with 12 million followers on her YouTube channel @gymviertual or Sergio Peinado, with more than 7 million on social networks.

What characteristics do these influencers have in common?

Our country’s fitness influencers have several characteristics in common that have allowed them to gain popularity on Instagram. First of all, they all share a passion for the world of fitness and wellness, which is reflected in the quality and variety of their content. In addition, they tend to be people with a healthy and active lifestyle, which allows them to connect with their audience in an authentic and credible way.

Another common characteristic among them is their ability to motivate and inspire their audience. Many of them share their own story of physical and mental transformation, which allows them to connect with their audience on a deeper level and create a community of loyal followers. In addition, they are often very close to their audience, which allows them to interact with them in a more personal way and generate a greater emotional connection.

In addition to their Instagram presence, many of them have created customized workout programs and meal plans for their audience. These programs are often very popular among their community of followers, as they offer a practical and affordable approach for all budgets.

Several celebrities in this sector have developed their own training programs, such as Sergio Peinado with his online gym Fuertafit, Patry Jordan with Gym Virtual or Vikika with Entrena Virtual.

How can brands collaborate with Spanish fitness influencers?

Brands can collaborate with fitness influencers in a variety of ways to increase their visibility and reach their target audience. One of the most common forms of collaboration is through sponsorships and social media advertising. In this way brands can promote their products through influencers’ recommendations, offering discount codes.

There are several supplement brands in Spain, but the two main ones that have invested the most in this sector are Myprotein and Prozis. Both have maintained an eternal dispute in the recruitment of content creators, positioning themselves in the market as the reference brands.

The British giant Myprotein has been able to consolidate its position as a sales leader in Spain through Influencer Marketing, collaborating with celebrities such as Sergio Peinado, Andoni fitness or Lara Ibarra. These influencers have managed to position the brand as a benchmark in its sector, actively promoting its products on a weekly basis. From clothing, to supplements and training accessories, Myprotein has been able to make a perfect management of these content creators to reach their audience and increase sales year after year.

Prozis, Myprotein’s main competitor, has also been able to manage collaborations with influencers in a very optimal way. The Portuguese company has among its ranks content creators of the stature of Juan Faro, Rosa Lopez or Sofia Maudos who, through their networks, expand the brand among their followers.

Germany’s FoodSpring is another pioneer in promoting products with influencers. With a more lifestyle approach, they have collaborated with content creators such as Natalia Osona, Corina Randazzo or Ruben Garcia, positioning the brand as a favorite among the female audience.

If your brand markets products related to the fitness world, such as proteins, it is important that you know which are the most recognized fitness influencers in Spain and different ideas that allow you to promote a product effectively.

THE MOST FAMOUS SPANISH FITNESS INFLUENCERS ON INSTAGRAM

The list of content creators in the fitness and nutrition sector is endless. Personal trainers, nutritionists and dietitians compete with each other to get the most visibility on social networks. Here you can find a list of the main Spanish fitness influencers.

Patry Jordan: the queen of YouTube workouts

With more than 12 million followers on Youtube, Catalan Patry Jordan has managed to position herself as the number one Spanish fitness influencer.

With her channel Entrena Virtual, where she achieved her maximum splendor during the pandemic, getting the whole country in shape, she has been able to diversify her content in a very intelligent way. In addition to offering workout routines, Patry has also been the image of fashion and beauty brands, becoming a reference for many people.

Sergio Peinado: the most followed Spanish fitness influencer

With a total audience of over 7 million followers on social media, Sergio is the leading male fitness influencer. He was one of the pioneers in showing how a healthy lifestyle can change your life, as he documented his physical change inspiring millions of people.

In 2022 he got even more popularity after the physical change of the Spanish streamer TheGrefg, where after four months of training he made possible a breakthrough, both physically and mentally in him. In addition to being a content creator, he is also an entrepreneur, as he is the mastermind behind the online gym Fuertafit.

Andoni Fitness: the promise of Spain

With only 19 years old, the Basque Andoni has managed to position himself among the top of the sector in less than two years. With a spectacular physique, Andoni has almost three million followers on TikTok and 500,000 on Instagram, making him the most promising influencer on the Spanish scene.

In his social networks you can find all kinds of exercises to improve your muscles, always with a practical and simple approach so that those new to fitness know where to start. In addition, he has a personalized training company where he helps young people to achieve their fitness goals.

David Marchante: the entrepreneur behind @powerexplosive

David Marchante, also known as PowerExplosive, is a renowned Spanish trainer and communicator in the field of fitness and bodybuilding. He is known for his popular YouTube channel and his books on training and nutrition.

David is an industrial technical engineer and has worked as a personal trainer and physical trainer in various sports centers and gyms. He rose to fame among “non-fitness fans” after his Guinness World Record in pull-ups on El Hormiguero.

With almost three million followers on social networks, David is not only an influencer but also an entrepreneur, as he has several companies in different sectors, making his capital grow beyond social networks.

Vikika Costa: the fittest entrepreneur

If you’re a lover of fitness and healthy living, you’ve probably already heard of Vikika Costa. This Spanish influencer is a true pioneer in the world of fitness and nutrition, and her social media presence has been the inspiration for many to adopt an active and balanced lifestyle.

With a million followers on Instagram, she advocates consistency and sustained effort to reach your goals. Her tips and advice are always helpful and easy to follow, which has made her content very popular among her community of followers.

Jorge Tabet: in the Olympus of fitness influencers

Tabet is a clear example of discipline and daily effort. With muscles that look like something out of a fiction series, this Valencian has managed to compete in the fitness Olympus with the top names in the industry.

Jorge Tabet has experienced a great growth in social networks, becoming one of the references. He has more than 600,000 followers on social networks where you can closely follow his preparations to compete and admire his physical evolution day by day.

Lara Ibarra: transform your body with her

This Madrid native is one of the most beloved influencers on social networks. A dietician and philologist, Lara has a community of almost half a million followers on social networks.

Lara shows how training and eating healthy is not boring at all, teaching her followers how to practice sports in a fun way and with a very good vibe. She has worked with brands such as Reebok, Huawei, Sprinter and Myprotein, positioning herself as one of those faces that just seeing them transmits joy.

With her platform Mioo.fitness you can learn how to eat in a healthy way without getting bored. You can’t miss her tips on Instagram, where you will learn how to be more fit but without suffering.

Why collaborate with Spanish fitness influencers?

These types of content creators have shown their great versatility in recent years. They are not only limited to promoting brands in the nutrition and sports sector, but have also expanded into other areas.

Technology, food, fashion and beauty are the main sectors in which they move, addressing more sponsorships than supplement brands. If you have a business and want to attract a new audience, collaborating with these influencers can offer you a market segment you haven’t explored yet, find out how much it costs to collaborate with an influencer.

With a very loyal community, content creators in the fitness industry can help you sell your products by reaching a new audience for your company Influencer marketing is a highly used strategy nowadays, learn about its impact on the digital audience.

Want your influencer marketing campaign to be a resounding success? Talk to the experts at FlowFlamingo and make it happen.